The 2019 International Automobile Upgrade and Supporting Products Exhibition ChinaAutoSalon (hereinafter referred to as CAS) was grandly opened at the Shanghai National Convention and Exhibition Center on November 15! AIWAYS Automobile joined hands with British SPEEDLINE to hold a product exhibition at booth 2G09. On the opening day of the exhibition, a brand press conference was held, announcing that SPEEDLINE officially entered the Chinese mainland market, and on November 16, the famous professional drivers He Xiaole and Yan Zhuowei held a fan meeting and autograph session. The scene was brilliant and popular!

Woo Hanshen, President of SPEEDLINE Asia Pacific, Wang Yaosheng, Technical Director of SPEEDLINE, He Xiaole, founder of AIWAYS, and guests and friends from the media attended the brand launch ceremony held that day.

Wang Yaosheng, technical director, introduced the SPEEDLINE brand management philosophy and product features on the spot.

He Xiaole, the founder of AIWAYS, talked about SPEEDLINE's sponsorship cases in major domestic and foreign events and his valuable experience as a professional driver on the field.

Finally, Woo Hanshen, President of the Asia-Pacific region, announced that the SPEEDLINE brand has officially entered the Chinese mainland market, and will bring track-level high-quality lubricant products to automobile consumers in the Chinese mainland in the future!

Wonderful miniature of SPEEDLINE booth

The SPEEDLINE products officially entering the Chinese market this time include Xtreme R, Xtreme EURO, Xtreme Power and Xtreme Sport series of automotive lubricants. In addition, SPEEDLINE transmission oil, motorcycle lubricating oil, coolant, brake fluid and other rich products will also come to consumers together.

A large number of spectators at the scene had a strong interest in the new engine oil, and the staff explained the product and answered questions for them.

The release of the SPEEDLINE brand has attracted the attention of many professional news media and interviewed us.

The show car brought to you by the SPEEDLINE booth can be described as a heavyweight player, the Mercedes-Benz AMG GT4 that participated in the 2019 China GT China Supercar Championship. Throughout the entire exhibition area, there are countless luxury cars of all kinds, but there is only one real track-level super sports car.

Car fans stopped one after another, looking at the front, back, inside and outside in detail, wishing they could get on the car and take a lap!

Zero distance with professional drivers

The business philosophy of SPEEDLINE engine oil is: to bring the high-quality engine oil of black technology on the track to our automobile civilian market, so we specially signed two professional drivers as the brand spokespersons of SPEEDLINE. He Xiaole is the CTCC champion driver and runner-up in the Nürburgring 24-hour endurance race; Yan Zhuowei is the CTCC annual triple champion and the TCR China GT annual champion. The two drivers specially visited the SPEEDLINE booth in this CAS modified auto show to hold a fan meeting and autograph session.

Both professional drivers are very popular in China. The signing session started at 14:30 in the afternoon. Before that, many car fans and spectators lined up one after another. The scene was very popular and became one of the exhibition areas with the largest number of visitors that day.

The two professional drivers were vigorous and resolute on the field, but they were very friendly at the autograph session. He Xiaole said: "I am very happy to meet the long-lost fans" and shook hands with the fans one by one. A car fan said, "It is really a rare experience to be in close contact with your favorite driver. In order to see the driver's demeanor, I rushed to the booth."

In the end, of course, a group photo with the driver is indispensable, and a rich gift is brought, and the trip is full of rewards.

Through this CAS exhibition, SPEEDLINE officially brought the engine oil technology from the track to consumers, so that ordinary people can also experience the extreme performance experience of racing cars, and opened up a new market segment for Chinese automotive lubricants. British SPEEDLINE lubricating oil will become a new choice of cost-effective quality lubricating oil for Chinese consumers!